Marketing Lead - Youth For Christ

Position Summary

Position Summary

Youth For Christ USA is looking for a Lead of Marketing to drive YFC’s national brand strategy, campaign execution, and creative partnerships. Reporting to the VP of Mission Investment, this role will oversee national marketing initiatives, vendor relationships, and content strategy while ensuring alignment with YFC’s mission and values.

Essential Functions

1. Mission-Driven Marketing Strategy

Developing and executing marketing strategies aligned with YFC’s mission and values
Crafting messaging that resonates with faith-based donors and volunteers
Ensuring all marketing efforts reflect Christ-centered principles and non-profit best practices

2. Fundraising & Donor Engagement Marketing

Supporting development and fundraising efforts through donor-focused campaigns
Crafting compelling storytelling and impact-driven messaging to inspire generosity
Collaborating with the fundraising team on donor acquisition and retention strategies

3. Budget & Financial Stewardship

Allocating funds across digital campaigns, print materials, events, and creative projects
Running cost-benefit analyses for marketing initiatives to ensure fiscal responsibility

4. Creative Vendor & Contract Management

Managing relationships with existing creative partners while evaluating effectiveness and selecting new vendors as needed to align with YFC’s brand and mission.
Ensuring vendor deliverables align with YFC’s brand and mission
·Overseeing contracts in collaboration with legal, risk management, and compliance teams for support

5. Brand, Content, & Editorial Calendar Management Maintaining a consistent, Christ-centered brand identity across all marketing materials

Overseeing website content, video production, social media, and print materials
Developing and managing an editorial calendar to align marketing content with YFC’s events, fundraising efforts, and ministry priorities
Ensuring all messaging aligns with Christ-centered values and organizational goals

6. Digital & Traditional Marketing Expertise

Overseeing digital marketing strategies (SEO, email, social media, paid ads) to engage youth, volunteers, and donors
Managing traditional marketing efforts (print materials, event promotions, PR campaigns)
Using a multi-channel approach to reach diverse audiences, including churches and ministry partners

7. Analytics & Impact Measurement

Tracking key performance indicators (KPIs) to measure engagement, fundraising success, and outreach effectiveness
Using data insights to refine marketing efforts and report on impact to leadership and stakeholders
Ensuring transparency and accountability in marketing results

8. Cross-Functional Collaboration

Working closely with Development, Programs, and Finance teams to align marketing with fundraising and outreach efforts
Working with Communications to ensure consistent messaging across internal and external channels.
Supporting field staff and local chapters with marketing resources and guidance, including crafting national volunteer recruitment campaigns
Collaborating with faith-based partners, churches, and ministry networks to amplify reach

9. Team Leadership & Ministry Culture

Leading and mentoring internal marketing team members, as the team grows through impact and results
Fostering a culture of creativity, collaboration, and Christ-centered, faith-based storytelling
Aligning marketing efforts with YFC’s vision to reach youth with the Gospel

YFC Cultural Attributes

Our cultural attributes are not about competency. It is an obedience to the call of Christ on our lives. YFC believes that spiritually healthy adults foster healthy relationships with our kids. We place a heavy commitment and emphasis on developing and equipping a Christ-centered life marked by Enduring Humility, Relentless Trust, Joyful Camaraderie, Courageous Faithfulness and Kingdom Inspired Diversity.

Our leaders are expected to be willing to demonstrate and/or possess the following:

Ability to humbly serve and honor others even in difficult situations with prayer, consistency, transparency, and resilience. (Enduring Humility).
Demonstrates proper reliance on God, others, and self through generous giving of time and skills, by collaboratively incorporating others’ ideas, welcoming candid input, recognizing others’ need for grace and extending forgiveness and empathy. (Relentless Trust).
Prioritizes others’ needs for a missional outcome, characterized by joy, with active listening and problem-solving skills, while encouraging and empowering fellow believers. (Joyful Camaraderie).
Trusts God with new approaches and changes, and communicates needs and limits with emotional intelligence*, while seeking confidence and wisdom in Christ. (Courageous Faithfulness)
Seeks and fosters authentic Christ-Centered relationships with people of various backgrounds and an inviting environment and empowers historically marginalized groups and indigenous populations (within the local context), through active listening, inclusion, advocacy of those who are vulnerable and respect of others’ experiences. (Kingdom Inspired Diversity).

Position Requirements

Knowledge & Skills

Demonstrated experience with digital (and print marketing), with emphasis on WordPress websites, email marketing, social medial marketing and digital advertising.
Strong data-driven understanding of marketing best-practices.
Data analysis, critical thinking, problem-solving and decision-making
Effective writing, speaking, presenting and active listening skills.
Good interpersonal skills, including the ability to collaborate with management, team members, field staff and donors where applicable.
Familiarity with content management systems, webpage analytics, social media analytics, customer relationship management and other relevant software.
Understanding of industry best practices
Creativity, adaptability and familiarity with current marketing trends.
Excellent collaboration and teamwork skills.
Project management skills, including goal setting and deadline management.
Great organization, time management and prioritization abilities.
Experience with Microsoft Word, Excel, PowerPoint.
Able to confidently navigate and work in Salesforce and other software to generate reporting on campaigns, analyze data and create/optimize campaigns.

Credentials Required & Preferred Education

Bachelor’s Degree in Marketing, Advertising, or Communications
4+ years’ of professional experience in marketing, with a proven track record of developing and executing effective campaigns
Experience within a non-profit or ministry environment is strongly preferred
Candidates located in the Dever, CO area are preferred, as our National office is based locally

Fundraising Responsibilities

All YFC employees are expected to regularly and actively participate in faithful activities that advance the stewardship functions of YFC/USA. These activities will include—but are not limited to— extending invitations to fundraising events, recruiting personal circle of influence/YFC donor contacts, sending letters, handwritten notes, personal calls, and personally ministering to donor contacts.

Physical Requirements

Ability to communicate orally with customers, vendors, management, and other co-workers is crucial. Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods is common. Hearing and vision within normal ranges is essential for day-to-day conversations, to receive ordinary information, and to prepare or inspect documents. We are committed to providing reasonable accommodations to enable individuals with disabilities to perform essential functions.

Activities require the ability to remain in a stationary position 50% of the time, occasionally move about inside the office to access files or office equipment, operate a computer and other office productivity machinery, such as a calculator, handheld devices, copy machine, and computer printer.

Occasional exertion of lifting up to 50 lbs. Good manual dexterity required for the use of computers, mobile devices, and other productivity technologies.

The job is performed indoors in a traditional office setting. Extended periods of sitting and extensive work at a computer and phone are normal.

Ability to stand on your feet for at least 8 hours a day.

Travel Requirements:

Occasional Travel to YFC Training/Events. Approx. 2-3 trips/year.

Benefits

Our comprehensive benefits package includes:

Vacation time
Sick Time
12 paid holidays
Paid week off between Christmas and New Years

Health & Welfare Benefits (Voluntary Enrollment)

Medical
Dental
Vision
Supplemental Accident

Health and Welfare Benefits (Company Sponsored)

$600 Health Saving Account (HSA) YFC Contribution*
- Must be enrolled in an eligible plan and amounts are prorated based on hire date.
403b Match up to 3%
Access to EAP services
Short-term Disability, Long-Term Disability, and Life/AD&D

EEO Statement

Youth For Christ (YFC) provides equal employment opportunities (EEO) employees and applicants for employment without regard to race, color, sex, national origin, age, handicap, marital status, or other unlawful discriminatory characteristics in accordance with applicable federal, state and local laws.

YFC is classified as an Association of Churches and as such our hiring practices reflect that designation. As a religious nonprofit organization, YFC incorporates within each leader role, the requirement to model, teach, share and live the faith. The relationship between YFC’s mission and each of its leaders is its lifeblood and as such does at all times and in all instances reserve the right to make employment decisions based upon a person’s religious beliefs, personal character and lifestyle consistent with our understanding of the Bible or with our overall goals and requirements for Christian ministry.

We seek to create a workplace that is intentional about Kingdom Inspired Diversity. Our commitment to our employees extends to their opportunities for growth, development, promotion, training and compensation.

We will make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue hardship to the organization.

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