Marketing & Event Planning Coordinator

Position Purpose

The Marketing and Events Director exists to grow the ministry of Siouxland YFC through marketing, fundraising events and communication outlets. Organizationally, the Marketing and Events Coordinator is responsible to create environments to grow SYFC’s network of church partners, volunteers, and financial partners. This is accomplished through:

• Coordinating & executing fundraising and partner events
• Producing communication strategies that tell YFC’s Story and share the Gospel 
• Campaign execution for financial, prayer and volunteer needs
• Producing high impact, on-going communications (including social media)
• Communicating with and listening to staff for marketing needs
• Generating potential financial partner and volunteer leads

Position Summary

1. Working with our Executive Leadership Team/XLT (Executive Director, Devlopment and Ministry Directors and Regional Directors) and our Community Leaders / Ministry Staff to create a consistent thread of communication to the community through:

• Social Media and Website
• Printed Material
• Mailings
• Events  
• Email blasts

2. Organizing events, event follow up and faithful activity communications with partners 

3. Oversee the evaluation of metrics:

• Key Performance Indicators (metrics) 
• Social Media / Newsletter
• Website
• Google / Mailchimp

4. Working with our XLT, coordinating and managing an Annual Marketing / Communications Calendar for all of the above

Essential Functions

The Marketing & Events Coordinator is someone with strong organizational, creative and communication skills.

1. They will coordinate and host events, fundraising campaigns, ministry tours, social media, communication schedules, and develop and oversee the annual marketing and communications calendar for internal purposes.   

2. Event planning responsibilities include: coordinating regional See the Story, Be the Story, and Champions event cycles, and other community fundraising and appreciation events, church presentations (directly or coordinating speakers), college recruitment fairs (fairs, exhibits, booths), and other events or community events.

Event Planning Leadership: (40%)

• Developing an event schedule & communicating deadlines with staff
• Coordinating with staff to schedule date, time, location/venues
• Developing marketing materials (save the dates, website, social media & e-blasts)
• Distributing and maintaining the list of invites and RSVPs (website & Google)
• Coordinating with venues and vendors to produce the event
• Creating digital and printed materials needed for events
• Rehearsing event program flow, schedule, etc.
• Scheduling and communicating with speakers (kids, volunteers, staff, etc) 
• Staging setup: tables, decorations, gifts and any other materials for the event
• Over seeing post-event follow up communication with staff for attendees/invites

Multi-Channel Marketing / Communications: (40%)

• Execute direct mail and electronic communications, including but not limited to: quarterly newsletters, stories, fundraising campaign letters, website and social media content
• Be fully responsible for executing a consistent communications calendar across all of these media channels
• Help maintain uniform style, voice of communications and brand image in collaboration with the YFC Verbal Branding and Communication standards
• Gather social media and website analytics, to track, measure and report on the level of engagement and results from various communications campaigns, plans and events to be shared with the Executive Director and Ministry Teams at All-staff meetings
• Work closely on all the above with the Executive Director & Communication Coordinator

Communication Coordinator: (20%)

• Establishing, consistently reviewing, and communicating the events and communications calendar for all upcoming events and campaigns
• Expected to connect with Executive Director and Regional Directors in other communities for marketing, event and communication needs for each area.
• Access Salesforce information for donor communications, review contact information
• Communicating with staff for quarterly faithful activity communications
• Maintaining your new and assigned faithful partner connections
• Relay partner information changes or additions to CRM Donor Base Manager

Support of the Siouxland YFC Strategic Plan:

• Lead or contribute to the directive work as assigned
• Abide to all deadlines and procedures
• Complete routine tasks (task list documents, use of systems, performance, budget processes, etc.)

Spiritual Responsibilities

Because the overriding religious purpose and mission of Youth for Christ USA is to communicate and introduce the Gospel of Jesus Christ to young people and their families, and in that regard to make, educate and encourage life-long disciples of the Lord Jesus Christ, it is very important that you as an employee in the movement of Youth for Christ be recognized as an associate minister of the Gospel. As an employee of Youth for Christ and an associate minister of the Gospel, YFC expects all employees to:

• Seek God’s guidance and wisdom, through prayer and meditation, for the organization as a whole as well as for specific ministry initiatives.
• Participate and lead regular times of prayer, devotion and worship as a regular aspect of your role within YFC.
• Teach and preach from the Holy Bible at YFC staff meetings, conferences, camps and events.
• Model empathy, humility and care for all people. This includes promoting equity and inclusion in word and in the practice of faith expression. YFC employees will have an opportunity to be commissioned or licensed as a minister of the Gospel through the established Youth for Christ process, and/or ordained by an outside body recognized by Youth for Christ USA.

YFC Cultural Attributes

Our cultural attributes are not about competency. It is an obedience to the call of Christ on our lives. YFC believes that spiritually healthy adults fosters healthy relationships with our kids. We place a heavy commitment and emphasis on developing and equipping a Christ-centered life marked by Enduring Humility, Relentless Trust, Joyful Camaraderie, Courageous Faithfulness and Kingdom Inspired Diversity. Our leaders are expected to be willing to demonstrate and/or possesses the following:

• Ability to humbly serve and honor others even in difficult situations with prayer, consistency, transparency, and resilience. (Enduring Humility)
• Demonstrates proper reliance on God, others, and self through generous giving of time and skills, by collaboratively incorporating others’ ideas, welcoming candid input, recognizing others’ need for grace and extending forgiveness and empathy. (Relentless Trust)
• Prioritizes others’ needs for a missional outcome, characterized by joy, with active listening and problem-solving skills, while encouraging and empowering fellow believers. (Joyful Camaraderie)
• Trusts God with new approaches and changes, and communicates needs and limits with emotional intelligence*, while seeking confidence and wisdom in Christ. (Courageous Faithfulness)
• Seeks and fosters authentic Christ-Centered relationships with people of various backgrounds and an inviting environment and empowers historically marginalized groups and indigenous populations (within the local context), through active listening, inclusion, advocacy of those who are vulnerable and respect of others’ experiences. (Kingdom Inspired Diversity)